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SUMMARY:WEBINAR: HOW THE SALES PITCH HAS CHANGED
DTSTAMP:20260925T003231Z
DTSTART:20200626T050000Z
DTEND:20200626T180000Z
DESCRIPTION:Speakers include: Christine McMahon – CEO\, Christine McMahon &
	amp\; Associates\, LLC. Steve Palec – Chief Marketing Officer\, Irgens. Ja
	mes Burnett – Director of Public Relations\, Kane Communications Group. Mo
	derated by: Kimberly Kane\, President of Kane Communications Group. In 200
	9\, Oxford Economics USA published a research findings report on the “Retu
	rn on Investment of U.S. Business Travel.” In it\, they found that more th
	an 28% of current business would be lost without in-person meetings. 11 ye
	ars later\, amid a global pandemic\, that traditional sales model came to 
	a screeching halt. A global survey of B2B business decision-makers conduct
	ed by McKinsey in May of 2020 found that almost 90 percent of all sales ha
	ve now moved to a virtual sales model. Surprisingly\, more than half of th
	ose surveyed believe this is “equally or more effective” than sales models
	 used before COVID-19. And many expect the sales model to stay this way fo
	r 12+ months into the future. So\, how are they doing it? Without the comp
	ed courtside seats to basketball and baseball games\, lavish dinners\, end
	less meetings for drinks … or even the “I was in the neighborhood” drop-by
	’s … some sales executives have found new ways to remain relevant\, empath
	ize with their prospects\, pivot their pitch and continue closing deals. I
	n this webinar\, we’ll hear from a panel of sales executives to find out w
	hat’s working for them (and what’s not) to help them close new deals and w
	in back business lost during the COVID-19 pandemic.
LOCATION:Virtual\, Virtual\, N/A\, N/A\, N/A\, N/A
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