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SUMMARY:Building a Realistic Crisis Communications Plan
DTSTAMP:20260925T000025Z
DTSTART:20200731T170000Z
DTEND:20200731T180000Z
DESCRIPTION:You never know when a crisis can strike. It comes when you leas
	t expect it\, and every organization is vulnerable. Even though preparing 
	for the worst-case scenario seems like a high priority\, many businesses f
	ind themselves without a plan when chaos occurs. According to a recent stu
	dy by PR News\, 62% of companies have crisis plans\, but rarely update or 
	practice crisis scenarios. Despite the likely chance businesses will suffe
	r some sort of crisis\, this study indicates almost 40% are unprepared. Ho
	w executives respond can dramatically impact their personal reputation alo
	ng with their organization’s brand long after the crisis is over. And pair
	ing a crisis with social media can cause a small issue to quickly go viral
	. How do you get a handle on communicating with your employees and stakeho
	lders when trolls are adding fuel to the fire? Creating a plan will minimi
	ze damage and risk in the long run to protect your company’s best interest
	s. We are proud to present this webinar\, in partnership with The Public R
	elations Society of America Southeastern Wisconsin Chapter. From a global 
	pandemic to a power outage to an active shooter situation\, our panel of c
	ommunication experts will share advice on developing a realistic communica
	tions plan\, managing media and preparing before a crisis strikes.
LOCATION:Webinar\, N/A\, Milwaukee\, Wisconsin \, 53202
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