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UID:milwaukee-2671@chamberpages
SUMMARY:Webinar: How Has COVID Changed Your Audience?
DTSTAMP:20260924T232441Z
DTSTART:20200818T170000Z
DTEND:20200818T170000Z
DESCRIPTION:Your communications mean nothing if the message doesn’t reach o
	r resonate with your target audience. The first part of the equation is ab
	out reach. The COVID-19 pandemic has forced consumers to change habits. Pe
	ople spend more time working remotely\, events have all-but disappeared\, 
	and layoffs and economic shifts are changing consumers' daily routines … a
	ll things that marketers depended upon in our planning efforts. We need to
	 re-learn where our audience is and how they spend their time in order to 
	better target them. But even if we’ve found them\, we still need to motiva
	te them. According to a 2019 study from Havas Group\, 77% of consumers buy
	 brands who share their values. Consumers have new stressors and prioritie
	s on their minds today\, and what they valued yesterday may be different i
	n today’s world. Successful executives know the key - it’s doing the resea
	rch and taking the time to truly understand their audience: who they are\,
	 what they care about and how to reach them. Kane surveyed communications 
	professionals at PRSA's international conference in 2019 and results showe
	d that only 39% had defined and fully understood what motivated their audi
	ence. Our panel of experts will discuss strategies that brands use to ensu
	re they do not lose touch with their audience. We’ll talk about social lis
	tening tools\, research methods and discuss examples of things companies a
	re doing today to build inspiring\, lasting relationships with their custo
	mers. We are proud to present this webinar in partnership with The Society
	 for Marketing Professional Services Wisconsin chapter (SMPS Wisconsin). T
	he vision of SMPS is business transformed through marketing leadership. Th
	ey seek to achieve that vision by advocating for\, educating and connectin
	g leaders in the building industry.
LOCATION:Webinar\, N/A\, Milwaukee\, Wisconsin\, 53202
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