Brews and Branding: A Manufacturing Roundtable Featuring Chris Luecke

Manufacturing is evolving, and so are the ways we tell our stories. Join us for an afternoon of conversation and connection at The Manufacturing Roundtable featuring Chris Luecke, host of the Manufacturing Happy Hour podcast.

Our first roundtable of the year brings together business leaders from across Wisconsin’s manufacturing industry to discuss an often-overlooked growth driver in our space: brand. 

We’ll kick things off with actionable insights from the Top Floor team on how to evaluate your brand’s performance. Then, we’ll sit down for a casual conversation with Chris, who will share his perspective on building your personal brand, why authenticity matters more than polish, and how to turn your team into motivated ambassadors.

It wouldn’t be complete without a happy hour to wrap up the afternoon, where you can keep the conversation going over a cold brew!

Why Attend:

• Learn how to assess your brand’s effectiveness and benchmark against industry players.
• Understand the power of personal branding. 
• Gain fresh ideas on how to activate your team as thought leaders.
• Network with peers who are redefining manufacturing marketing.
• Enjoy a laid-back, collaborative environment designed to spark real connection.

Agenda:

1:00 – 1:30 – Arrival & Networking

1:30 – 1:35 – Welcome

1:35 – 2:05 – Evaluating Your Brand Strength and Story with Anne Cotter

2:05 – 2:15 – Break

2:15 – 3:00 – The Power of Personal Branding (Q&A with Chris Luecke) 

3:00 – 4:00 – Happy Hour