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SUMMARY:For the Love of Sales - Modern Sales in the Age of AI
DTSTAMP:20260919T180109Z
DTSTART:20260813T200000Z
DTEND:20260813T220000Z
DESCRIPTION:Modern Sales in the Age of AI: How to Stay Relevant and Close M
	ore Deals Sales is changing! Today's buyers are more informed\, more indep
	endent and often further along in their decision-making before ever speaki
	ng with a salesperson. At the same time\, AI is reshaping how sales profes
	sionals research\, communicate and close deals. With so much noise surroun
	ding tools and tactics\, it can be difficult to know where to start or wha
	t actually works. In this practical\, no-fluff session\, Lori Highby break
	s down how to use AI to sell smarter\, move faster and show up more prepar
	ed in every interaction. Designed for both business owners and sales profe
	ssionals\, this session blends strategy with real-world application so you
	 can immediately put AI to work in your sales process. Attendees will lear
	n: -How AI is changing the modern buying journey (and what it means for yo
	ur sales approach) -Where AI fits into your current sales process -Practic
	al ways to use AI to prepare for meetings\, write better outreach and thin
	k more strategically -How to use AI as a "thinking partner" to improve con
	fidence and decision-making -The most common mistakes people make with AI 
	in sales AGENDA: 3:00-3:30PM | Registration &amp\; Networking 3:30-4:45PM 
	| Program 4:45-5:00PM | Questions &amp\; Wrap-Up YOUR SPEAKER: Lori Highby
	 CEO &amp\; Founder Speaker Bio: Lori has over two decades of experience i
	n digital marketing and sales alignment\, Lori specialized in bridging the
	 gap between strategy and execution. She is a nationally recognized speake
	r\, workshop facilitator\, and instructor for the Agency Management Instit
	ute\, teaching marketing and agency professionals how to think more strate
	gically\, communicate more effectively\, and leverage emerging technologie
	s like AI in practical\, impactful ways. A frequent speaker on AI\, market
	ing\, and business growth\, Lori's approach is grounded\, actionable\, and
	 focused on helping professionals apply what they learn immediately. About
	 Keystone Click Keystone Click is a strategic digital marketing agency tha
	t helps B2B organizations - particularly in construction\, manufacturing\,
	 and professional services - generate leads and drive measurable business 
	growth. With a strong focus on SEO\, AI-driven marketing\, and customer jo
	urney optimization\, Keystone Click partners with organizations to build s
	calable marketing systems that align with how modern buyers research and m
	ake decisions. Known for its research-first approach and commitment to doi
	ng things the right way\, Keystone Click acts as a trusted partner to clie
	nts seeking clarity\, consistency\, and long-term results.
LOCATION:MMAC\, 301 W. Wisconsin Avenue\, Suite 220\, Milwaukee\, WI\, 5320
	3
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