A FUEL Milwaukee Immersive N/A Experience

Four stops. One city. Zero proof.

Join FUEL Milwaukee for a one-of-a-kind evening celebrating Milwaukee’s growing non-alcoholic and zero-proof scene. We’re hitting the city with a curated lineup of local stops, each offering something different to sip, experience, and discover along the way.

Hop aboard, grab your first sip, and let us take you from stop to stop as we explore some of Milwaukee’s most interesting spaces, people, and pours. Along the way, you’ll hear stories, meet fellow Milwaukee professionals, and experience the city from a whole new perspective.

The Experience:

Your ticket includes an evening of:

• Small bites to enjoy at our meet-up stop
• A seat on the FUEL Milwaukee experience bus
• Curated non-alcoholic and zero-proof drinks along the route
• Stops at some of Milwaukee’s favorite local destinations
• Stories and behind-the-scenes insight from the people who make these spaces special
• A chance to discover new places, connect with new people, and experience Milwaukee differently

Meet Your Guide:

Where We’re Going:

MMAC - Metropolitan Milwaukee Association of Commerce

As Milwaukee’s premier business advocate since 1861, MMAC champions Southeast Wisconsin as a globally competitive region that drives high-value employment while enhancing quality of life for everyone who calls our vibrant community home.

Great Lakes Distillery

Great Lakes Distillery is Wisconsin’s original distillery, calling Milwaukee home since our founding by Guy Rehorst in 2004. Nestled in the heart of the vibrant city of Milwaukee, our distillery stands as a testament to our unwavering commitment to producing high-quality, handcrafted spirits that capture the essence of the Midwest.

Honey Bee Sage & Apothecary

At HoneyBee Sage, every blend begins with a purpose — whether it’s to ground your morning, calm your nerves, or simply invite a moment of peace into a busy day. Our teas are more than just ingredients; they’re rooted in ancestral knowledge, local connection, and a deep belief in everyday wellness. From sourcing to steeping, we bring intention to every step, so you can bring presence to every sip.

Sugar Maple - Bay View

The Sugar Maple specializes in supporting local brewers and distillers who are creating some of the finest beers, spirits and kombuchas in the nation. We use local ingredients to batch our distinct craft cocktails, and offer a wide variety of non-alcoholic beverages, including wines, beers, craft cocktails and seltzers.

Who Should Come?

Whether you’re sober, sober-curious, taking a break from alcohol, the designated driver in your friend group, or simply interested in trying something new, Sip and the City is for ALL.

Space is limited, so grab your ticket and come sip your way through the city with FUEL Milwaukee.