Statements of Support: How, When & Why Your Company Should Speak Up on Social Justice Issues

 

Statements of Support 

How, When & Why Your Company Should Speak Up on Social Justice Issues

 

Long gone are the days of companies remaining silent during times of social unrest. Employees, customers, and other stakeholders expect the businesses they support to speak up for causes that matter most to them. But businesses need a solid strategy around what statements they should be making and why.

 

Join MMAC for this important discussion about the business community’s role in the fight for equity, social justice and other social responsibility issues. This session will help communications, public relations, operations and diversity professionals formulate strategies, guidelines and processes around releasing statements.

 

ATTEND AND LEARN:

• How to best reflect the values of your stakeholders, employees and customers when making official company statements about social and community issues.
   
• How to develop criteria for when it is appropriate to make an official statement (or not).
   
• Who within your organization should be involved in crafting statements, and what process of approval should be followed to avoid communication missteps?
   
• What to do when some of your stakeholders disagree with the stance your organization has taken. 
   
• How companies can move beyond making statements to support corporate values around social justice and equity.

 

Bring your questions, scenarios and experiences and join the discussion.  Andres Gonzalez, Chief Diversity Officer for Froedtert Health; Deidre Garrett, Director, HR Services & Organization Development for MRA; and other experts will help guide the discussion and uncover valuable best practices. 

 

WHO SHOULD ATTEND?

Leaders in: Diversity, Equity and Inclusion, Human Resources, Corporate Communications and Public Relations.